Raj began his career in advertising and has worked for TBWA, Leo Burnett and HHCL on accounts such as Guinness, Thomson Holidays, Procter & Gamble, Kraft General Foods and the AA. He is also the former Marketing Director of Red Bull Energy Drink, UK & Ireland.
After completing an MBA at IMD, Lausanne, Raj set up his own entrepreneurial businesses including MPPI, a fund applied to the Indian media market, raising money for Indian property ventures on AIM and Euronext.
Raj is the co-founder of a 200MW wind farm development in Çatalca near Istanbul; GTE, a carbon emissions consultancy; and Soho House Mumbai – a franchise business launching the Soho House brand into Mumbai in 2016. He also sits on the investment committee of Symvan SEIS Fund 2 and is a founder and shareholder of BasaB.